From technology to measurable success.
With the CX Performance Audit.
How effective are my channels, AI and automation really – and where lies the untapped potential for measurable sales success?
For marketing leaders who want to prove the value contribution of their measures in CFO-ready terms - and systematically align performance to business impact.
Performance score
How well your channels really perform – assessed and benchmarked against the industry.
ROI levers
The 3–5 measures with the highest measurable impact – prioritised and with an estimate of the concrete value contribution.
Optimisation roadmap
A concrete roadmap for the next 6 months – clearly structured and ready to use immediately.
AI & automation in check
Which automated processes and AI applications really contribute to performance – and where potential remains untapped.
Basic
- Assessment of your 3 most important channels: where do you perform well, where is potential left on the table?
- The top 3 measures you can implement immediately – with a concrete value contribution.
Advanced
- Everything from Basic – for all active channels
- Which automated processes and AI applications really contribute to performance
- The top 5 measures – prioritised by impact and value contribution
Kick-off call
Stakeholders from marketing, performance and, if needed, IT. Clarifying goals and scope, questionnaire for the analysis phase.
Analysis phase
Performance baseline, KPI audit, automation & AI effectiveness (Advanced) – a structured assessment of your channels and measures.
Results presentation
Score, benchmark gaps and ROI levers – presented by digital lead and strategist.
Documentation
A written summary of all results incl. management summary and optimisation roadmap.
What is the CX Performance Audit?
The CX Performance Audit assesses how effective your channels, AI and automation really are - with the goal of proving marketing’s value contribution in CFO-ready terms. It delivers a performance score benchmarked against the industry, prioritised ROI levers, and an optimisation roadmap for the next six months.
What is the difference between the Basic and Advanced packages?
Basic assesses your three most important channels and names the top three measures with a concrete value contribution that you can implement immediately. Advanced covers all active channels, examines which automated processes and AI applications really contribute to performance, and prioritises the top five measures by impact and value.
How does the CX Performance Audit work?
A 90-minute kick-off call is followed by a two- to four-week analysis phase carried out by Chromedia, including a performance baseline and KPI audit. The results are presented in a 120-minute session and documented in a management summary with an optimisation roadmap as a PDF.
Who is the CX Performance Audit for?
For marketing leaders who want to prove the value contribution of their measures in CFO-ready terms and systematically align performance to business impact. It shifts the discussion from “does this deliver?” to “where does the next euro have the greatest effect?”.