From the familiar to the unforgettable.
With the CX Signature Moments.
How do I translate my strategy into an emotional, differentiating brand experience and use the power of my brand at all touchpoints?
For marketing leaders who want to make the power of their brand tangible at every contact point and create real differentiation.
CX Signature Moments set
Three brand-typical experience moments – online, physical and in person on site.
Messaging canvas
A brand-coherent core message with rational and emotional customer benefits.
Practical examples
Concrete application for three selected touchpoints incl. moodboards.
Quick-win recommendations
Immediately actionable tips for noticeable impact.
Five steps. Unforgettable moments.
Kick-off
Review of brand strategy, defining the target group, clarifying the target picture, selecting three example touchpoints.
Emotion Sprint workshop
Development of three signature moments plus derivation of the target emotions and desired behaviours.
CX messaging canvas
Development of the brand-coherent messaging canvas with application examples for the three touchpoints.
Results presentation
Presentation of the messaging canvas, recommendations for quick wins and prioritisation.
Documentation
A written summary of all results incl. management summary.
What are CX Signature Moments?
CX Signature Moments are brand-typical experience moments that translate your brand strategy into an emotional, differentiating experience. The offer delivers a set of three such moments - online, physical and in person on site - so the power of the brand becomes tangible at every touchpoint.
How does developing the signature moments work?
In five steps: a kick-off to review the brand strategy, a 90-minute Emotion Sprint workshop to develop the three signature moments, the creation of the messaging canvas by Chromedia, a 90-minute results presentation, and a final PDF documentation.
What is the CX messaging canvas?
The messaging canvas is a brand-coherent core message with rational and emotional customer benefits. It is applied concretely to three selected touchpoints - including moodboards and practical examples - and complemented by immediately actionable quick-win recommendations.
Who are CX Signature Moments for?
For marketing leaders who want to make the power of their brand tangible at every contact point and create real differentiation. The offer is the right step when brand strategy should turn into tangible, unmistakable moments.