From data to experience moments.
With the Data Readiness Check.
How can I manage my data and which data do I need in order to design targeted, efficient and hyper-personalised communication?
For marketing leaders who want to make data-based decisions and strategically start the path towards automated, AI-supported and personalised communication.
Quick wins
Which data can you use better right away? Prioritised recommendations with measurable impact.
A picture of the future
What must the data landscape look like so your communication becomes sustainably personalised?
Maturity verdict
Where you stand today on the path to hyper-personalisation – clearly assessed and documented.
Roadmap & AI outlook
A shared basis for deciding the next steps incl. impulses on automation and AI.
Basic
- Data inventory + quality score (assessment of your data sources by availability, quality, linkability, timeliness)
- Maturity assessment and recommendations
Advanced
- Everything from Basic
- Activation mapping: where is data activated today?
- Quick-win prioritisation by effort and business impact
Kick-off call
Stakeholders from marketing and IT/data, clarifying goals and scope. Shopping list for the analysis phase.
Analysis phase
Data inventory, quality score, activation mapping (Advanced) – a structured preparation of your data basis.
Results presentation
Maturity, quick wins and roadmap – presented by strategist and digital lead.
Documentation
A written summary of all results incl. management summary for internal stakeholders.
What is the Data Readiness Check?
The Data Readiness Check is an assessment of your data landscape on the path to targeted, efficient and hyper-personalised communication. It evaluates your maturity, shows prioritised quick wins with measurable impact, and delivers a roadmap including an outlook on automation and AI.
What do the data inventory and quality score cover?
In the Basic package, your data sources are assessed by availability, quality, linkability and timeliness and given a maturity rating. Advanced adds an activation mapping - where data is activated today - and a quick-win prioritisation by effort and business impact.
How does the Data Readiness Check work?
A 90-minute kick-off call with stakeholders from marketing and IT/data is followed by a two- to four-week analysis phase carried out by Chromedia. The results are presented in a 120-minute session and documented in a management summary as a PDF.
Who is the Data Readiness Check for?
For marketing leaders who want to make data-based decisions and strategically start the path towards automated, AI-supported and personalised communication. It creates the clean data foundation before investing in personalisation.