From a path to a journey of discovery.
With the Journey Excellence Check.
How do I find the right customers along the journey, address them convincingly and accompany them throughout their lifecycle?
For marketing leaders who want to optimise their customer journey in a targeted way - with a focus on digital and physical touchpoints.
Targeted touchpoint analysis
A clear, structured assessment of your most important experience paths.
Gaps & potential
Identification of white spots and opportunities for differentiation.
Quick wins
First recommendations for more conversion and customer loyalty.
A shared language
Clear priorities and a common understanding within the team.
Basic
- RISE model: assessment of existing touchpoints by relevance, impact, scalability, experience
- Traffic-light logic for every touchpoint
- Recommendations for quick improvements
Advanced
- Everything from Basic
- White-spot mapping: unused contact points & missing triggers
- Future Readiness Check: personalisation, channels, content, data, AI
- Prioritisation by impact & feasibility
Kick-off call
Selection of the customer journey, target group and up to 10 relevant touchpoints.
Analysis phase
Assessment using the RISE model – plus white-spot mapping and Future Readiness Check (Advanced).
Results presentation
A visualised journey with traffic-light logic and recommendations.
Documentation
Visualised journey incl. assessments and management summary.
What is the Journey Excellence Check?
The Journey Excellence Check is a structured analysis of your customer journey that deliberately assesses up to ten relevant touchpoints. It uncovers gaps and untapped potential, delivers first quick wins for more conversion and loyalty, and creates a shared language within the team.
What is the RISE model?
The RISE model assesses existing touchpoints by relevance, impact, scalability and experience, assigning each contact point a clear traffic-light logic. From this, transparent recommendations for quick improvements emerge.
What is the difference between the Basic and Advanced packages?
Basic covers the RISE assessment of existing touchpoints with traffic-light logic and recommendations for quick improvements. Advanced adds white-spot mapping of unused contact points, a Future Readiness Check on personalisation, channels, content, data and AI, and a prioritisation by impact and feasibility.
What do you receive at the end of the Journey Excellence Check?
A visualised journey with traffic-light logic and concrete recommendations, summarised in a management summary as a PDF. The result makes priorities visible and creates a common understanding within the team.