SOS KinderdorfDonor-Centric Donor Journeys
Complex structures, untapped potential.
Case collage for SOS-Kinderdorf: donation landing pages, video and newsletters in the green brand design, with smiling children and families and donation calls-to-action such as "Kindern Träume schenken".
Complex structures, untapped potential.
Different donor segments, campaign structures grown over years and valuable but unused data all came together.
What was missing was an overarching system - and the automation needed to address donors consistently and relevantly across their entire lifecycle.
A blueprint for the entire donor lifecycle.
We analysed the existing donor journeys and derived a unified, adaptable blueprint from them.
It defines lifecycle phases, goals, KPIs and a scoring model. Together with the fundraising team we implemented an MVP that tests the approach in practice and can be expanded step by step.
Data-driven. Individual. Scalable.
The blueprint lays the foundation for consistent, individual communication, targeted cross-selling and sustainable growth - especially in digital channels.
Donor relationships can now be developed in a data-driven and scalable way.
What was the starting point for the donor-centric donor journeys?
Different donor segments, campaign structures grown over years, and valuable but unused data. What was missing was an overarching system and the automation to address donors consistently and relevantly across their entire lifecycle.
What is a donor journey blueprint?
A unified, adaptable blueprint for the entire donor lifecycle that defines lifecycle phases, goals, KPIs and a scoring model. It emerged from analysing the existing donor journeys and was validated in practice as an MVP together with the fundraising team.
How does a blueprint enable scalable fundraising?
It creates the foundation for consistent, individual communication, targeted cross-selling and sustainable, primarily digital growth. Donor relationships can thereby be developed in a data-driven, incrementally expandable way.
A similar challenge?
In a CX Expert Session we'll look at it together.