AudiAudi driving experience: Managing Driving Events Digitally
More time for the test drive, less time for forms.
Audi driving experience, driving event management
A digital booking journey for driving events.
At selected driving events of Audi driving experience, registration, consent and booking confirmation by email were to run fully digitally. This included a booking journey in which prospects choose a date and their preferred vehicle. The captured leads were then to be passed to the CRM.
One application from booking to lead capture.
Chromedia developed an application that was used at these driving events. Prospects selected their date and preferred vehicle in advance online or directly on site on the touch device. They signed marketing consent and the liability waiver digitally on the touch device and then received a booking confirmation by email. On the day, the application recorded a show or no show status. The application worked offline and synchronised the devices automatically as soon as an internet connection was available. This left more time on site for the conversation about the car.
The test drive, digital throughout.
The application covered the test drive digitally from booking to lead capture. Prospects received their booking confirmation by email, and marketing consent and the liability waiver were available as digital signatures. The captured leads were passed through an interface into Salesforce CRM.
How can test drives at driving events be organised digitally?
With an application that combines slot booking, vehicle selection and consent in one process. Chromedia developed such an application for selected driving events of Audi driving experience: prospects booked a date, time and preferred vehicle. Marketing consent and the liability waiver were signed on a touch device, and a show or no show status was recorded on the day.
Why does event software need to work offline?
Network coverage at event locations is not reliable. The application Chromedia developed for selected driving events of Audi driving experience therefore worked offline and synchronised the devices automatically as soon as an internet connection was available.
How do leads from an event get into a CRM?
Through an interface between the event application and the CRM. At selected driving events of Audi driving experience, the application developed by Chromedia passed the captured leads to Salesforce CRM.
How are marketing consent and liability waivers collected digitally?
On a touch device where the visitor can read the full text and sign personally. At selected driving events of Audi driving experience, Chromedia implemented both digitally. Consent is the condition for any further use of the data.
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